Your customers changed. Did your positioning?

About This Event

Markets rarely stand still, yet many organisations keep speaking to customers as though nothing has changed. Economic uncertainty, AI adoption, procurement scrutiny, and shifting executive priorities have completely reshaped what buyers value today. Following on from June's session about avoiding unnecessary rebrands, this discussion focuses on how marketing leaders spot when positioning has gone stale. We will look at customer research, competitive intelligence, and the organisational cour