Pipeline today. Demand tomorrow.

About This Event

Back in September, we brought together members of our global CMO community at a HotTopics Food for Thought to ask a provocative question: has the obsession with short-term pipeline ruined real growth?It sparked a brilliant debate, and the conversation is far from over.For this virtual follow-up, we’re bringing the community back together to continue where we left off. We’ll explore how senior marketers can balance immediate revenue pressure with long-term demand creation, defend investment in br