Ever left a networking event feeling like you wasted your time? Networking events come in all shapes and sizes, and not all are created equal. From small casual happy hours to large, structured learning symposiums, it can be overwhelming to pick the right option. Consider these three tips when choosing which networking event to attend next.
Understand Your Objective
Before attending a networking event, take time to clarify your objective.
Ask yourself:
- Do I want to make a lot of quick connections or a few deeper ones?
- Am I looking for a new career opportunity, or a chance to meet peers in my current industry?
- Am I looking to learn, to make connections, or simply explore?
With a clear objective in mind, you can make more intentional choices and get more value out of the event.
Find the Right Audience
Any marketer will tell you that target audience is key. Make sure you understand the audience you’re trying to reach or engage with, including industry, title, age, experience, and more.
Consider:
- Are attendees in the industries I want to connect with?
- Will the audience consist of decision-makers, peers, or more junior professionals?
- Does the event attract people who are there to buy, partner, hire, or just learn?
Choosing an event with the right audience increases the likelihood of meaningful, productive connections.
Consider Location
When we say “location,” we’re not just talking geography. Population density matters (for example, events in urban centers versus rural areas), but so does the type of space hosting the event. Cramped, loud, or dark venues can make meaningful conversation difficult, while open, well-lit spaces often encourage movement and interaction
Think about:
- Is the event happening where your ideal contacts work or gather?
- How does the area influence who shows up? (e.g., a design district v. a financial district)
- Does the location make sense at that time of day? (e.g., a coffeeshop in the evening)
Now that you know what to look for, browse our full list of events or submit your own to find the right fit for your professional goals.